Thursday, June 19, 2008

Social Network Account / Profile Management

We offer social network account and profile management to our clients on a regular basis. It is a lot of work to maintain your social network profile.

I find I can spend a good hour a day on MySpace, Facebook, and LinkedIn for my own personal profile. I didn't even touch my other profiles such as Orkut, Bebo, Hi5, Mashables, Fast Company, and on and on.

Just making sure your account is logged into everyday and your profile is fresh is a lot of work.

Next I try to find new business contacts (friends), joing groups, and find other relative content and contacts to whatever I do.

I try to setup and kick off most social network account management contracts for clients so I get in tune with the area we are targeting and try to set the tone for the account management. It helps me give direction to the employee / contractor who will actually be implementing the daily part of the social media marketing campaign.

Really this could be a full time job for someone if a company really wants to have a big presence and connect with people daily, but I find at least a little time each week is what really matters.

Establishing Your Profile Real Estate

I think I've talked on this topic before. I am going through and setting up a series of MySpace profiles for a client and establishing several "conversational" profiles so they can reach a certain audience.

I am amazed at even MySpace how many good URL user names are still available. An example is http://www.myspace.com/kinlane/ which is the URL representation of your MySpace profile.

It is much like securing the domain name for your company. You should go to all major and even some minor social networks and sites and secure your username.

Even if you don't actively use the account, make sure and secure it so that you have the name and login for the future. You never know when a network or application will go viral and having your company name or your industry / product name can become very valuable.

Think if you had http://www.myspace.com/traveling/ or something similar. It would be very valuable.

Saturday, June 7, 2008

Embracing Your Audience

It seems like a very simple concept. Talk to you customers, get to know what they want. Let them help you formulate your decisions around your company, products, and services.

Seems to make sense, but really it can very hard for a lot of companies to open up to their customers. Traditional business practices somehow keep this from being common place.

In this age of social media and user generated content, the audiences voice is getting stronger and can no longer be ignored.

I was just reading an article about Google's new Gmail Play area. Where they are releasing new features to anyone who wants to get involved and give feedback.

I have read many case studies and articles showcasing various companies efforts in these areas, such as Lego, Google, GE, and many others.

It just makes sense....get your customers involved...especially the passionate ones. Let them in on research and development you are doing. Listen to them, then let this information help you make your decisions on how to run your company.

Now remember...its not as easy as it sounds. There are pitfalls to consider....

Friday, June 6, 2008

When Twitter is down...


When Twitter is down....how do I tell everyone about it? Need some Jaiku I guess.....or good old fashioned Blog!!