Monday, August 11, 2008

Social Networking in Your Social Media Marketing Campaign

Social Networks are a phenomenon amongst the younger generation of Internet uses, and has continue to grow in popularity amongst old users as well. The next growth in social network sites and usage will be among business users with networks such as LinkedIn. The business usage of social networks is still in its infancy and many small and large companies are struggling to understand how to best leverage for their own uses as well as being able to sanction usage by their employees.

There are many large successful social network sites that give you access to millions of users in various demographic ranges. These large social networks provide a great opportunity for you business to setup and maintain a healthy presence and network with many users.

There are also many niche social networks popping up on the Internet today which cater to very specific demographic audience usually in a very focused topical area. These niche social network sites provide a very targeted opportunity for you to reach and interact with your audience.

Social Networks provide a wonderful opportunity for you to monitor and participate in the conversation, build knowledge and wisdom from that conversation and also stream your presence back out to your audience increasing the awareness of your company its products, services and brand.

  • Launch Social Network
  • Major Social Network Profile Management
  • Niche Social Network Profile management
  • Social Network Application Development

Choose from our services above to get more details on specific social media marketing services areas.

Streaming and Syndicating Your Companies Activity

Telling the world about your businesses products and service has been around since the beginning of time, how you do this has evolved with each generation of business. The latest evolution of this consists of streaming the activities of your company, its staff, and your marketing efforts online in the social media space.

There are many web 2.0 tools these days for getting your message out onto the social web. These tools include video sharing sites such as YouTube and Social Networking sites such as Facebook and Myspace. These tools provide you with the tools you need to stream or broadcast your companies products, services, and message to the world.

There are also many forms in which you can stream your message and activities to the public, it is valuable to stream your message and activities in as many different formats as you can so it is universally available. This means you have formal and informal text content, images, videos, slideshows, audio, and many other different variations of your message available.

Having a standard platform and message for streaming your activities and message to the public from is critical to presenting yourself to your audience through the platforms and tools they already use everyday. Streaming your message in many formats and through many platforms ensures your message and brand reaches users where they already participate in the conversation online, and increases their awareness of your products and services.

  • Audio Syndication
  • Blog Syndication
  • Bulk Email Communication
  • Image Syndication
  • Micro Blogging
  • Press Syndication
  • Social Bookmarking
  • Video Syndication
  • Web Site Syndication
  • Widget Deployment

Choose from our services above to get more details on specific social media marketing services areas.

Content Creation for Your Social Media Marketing Campaign

Social media content is at the heart of the web these days. Blogs, Video, Images, Audio, and other social media is what you use to listen in on the conversation and build an awareness of the audience and conversation that is taking place. To participate in the conversation you need to communicate through the creation of content as well. Content creation is as simple as posting comments on blogs or employing a complete production team to make videos each week.

Content creation starts with adhoc blog commenting and blog posting on your on blog. Then content creation grows when you start getting more organized and planning your content creation with a schedule, topical focus, keywords and url references, and much more planning and cohesiveness to your content creation.

No matter how big your team is, planning is crucial to a clear, coherent, and relevant content creation for your social media campaign. Your content is your contribution to the social web and represents your companies online presence, so make sure it reflects how you want people to see you.

  • Article
  • Audio
  • Blog
  • Image
  • Slideshow / Screencast
  • Video
  • Wiki

Choose from our services above to get more details on specific social media marketing services areas.

Building Knowledge and Wisdom from the Conversation

Knowledge and wisdom is the most important piece you can extract from any social media campaign. Not matter what type of strategy you implement, learning from the conversation is where you should focus and the rest will come with it.

Any amount of information can be obtained from many different conversational sources throughout your campaign, the following areas are typical conversational information sources; Blogs, Forums, Question and Answer Sites, Video Sharing Sites, Image Sharing Sites, Audio Sharing Sites, Search Engines.

All this information can be organized in many shapes and forms for you to access. The real question is how you analyze and evaluate this information for it to become knowledge and wisdom.

When monitoring the conversation it is easy to read what is said and evaluate from your perspective. The most valuable thing you can do in conversation monitoring throughout social media is to truly listen, and try and see the content from the public's point of view. The most limiting thing you can do is just to see things from your perspective.

As you conduct any social media campaign information should be identified as being valuable to your efforts and gathered using RSS, XML and other methods and organized in a searchable and easy to organize database for access in the future.

Your knowledge can be used to constantly steer your campaign, assist you in creating content, and help in driving your business and marketing decision throughout your business.

  • Audio Aggregation
  • Content Creation
  • Google Custom Search Engine
  • Google Docs
  • Google Notebook
  • Google Reader
  • Image Aggregation
  • Video Aggregation

Choose from our services above to get more details on specific social media marketing services areas.

Conversation Monitoring and Participation

On the Internet there is a conversation going on. Everyone is participating in this conversation, using Social media. Pick a topic, the environment, politics, Britney Spears or your product and people are talking about it. They talk about it using Blogs, on video using Youtube, with images using Flickr, and they share and interact with others using MySpace and other social networks.

This conversation happens everyday with or without your company being involved, people are talking about business their services, products and other trends as they see them. They talk about their every day lives and how these products, services and trends affect them. They do this in a very open and sometimes brutally honest way.

It is critical for every business to at a very least listen in on this conversation and see what people are saying. The conversation provides a realistic perspective of how your customer base views your industry, products, and services. The Internet gives us an opportunity to view this conversation in a way that focus groups and other traditional techniques do not provide.

Monitoring the conversation is a great way for your business to build an awareness of your customer base, trends, and what your competition is doing. Monitoring can be done by reading blogs, forums, question and answer sites, video sharing, and other social networks.

Reading and monitoring the conversation on daily basis will provide valuable information that your business can use through your business and marketing strategies. It will also give you an understanding of your audience and customers in a way that you may have never been able to before.

  • Audio Monitoring
  • Blog Monitoring
  • Contact Relationship
  • Forum Management
  • Question and Answer Monitoring
  • Search Engine Monitoring
  • Video Monitoring
  • Wiki Monitoring

Choose from our services above to get more details on specific social media marketing services areas.

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Test Driving

I was just test driving a new bookmarking and comment tracking tool called I test drive these types of web services to see if there is a fit for use on social media marketing campaigns.

It is a pretty simple straightforward approach...which I like. I prefer applications to do one thing and do it well.

The tool has me bookmark my conversations as apposed to CoComment which is a firefox add-on and just tracks comments I place automatically.

Maybe the tool needs mature a little and get a firefox add-on and some other bells and whistles. Then I could possibly find a use for it. Until then CoComment does the trick.

Monday, August 4, 2008

Adding Forum Search to the Google Universal Stack

I was doing some research tonight for a new social media marketing campaign tonight....I perform due diligence on a topic by running through the Google Search Toolbar...web,images, video and blogs.

Then I jump over to use BoardTracker and BoardReader to search through forums on different topics.

I think Google should go ahead and purchase one of these forum search engines and add it to their universal search stack.